The J. Wayne Leonard Prosperity Center is a one-stop financial stability center offering an array of programming to the residents of New Orleans, including financial education and coaching, credit building and counseling, benefits screening and income tax assistance.
Located inside United Way’s offices on Canal Street, this facility also houses United Way’s IDA Project, a matched savings account program that helps individuals with low incomes purchase long-term assets through a 4:1 match of their own savings. The program is addressing the challenges of intergenerational poverty by providing opportunities for participants to purchase a new home or vehicle, start or expand a small business, or pay for post-secondary education – all through their IDA accounts.